Effectiveness-driven marketer with expertise in strategically integrating disparate marketing solutions. Career spans multiple leading agencies and clients, domestically and internationally, on blue-chip brands such as Allstate, AT&T, Citi, Dell, FedEx, Honda, Mastercard, Heineken, IBM, Kellogg’s, Kraft, NFL, Nissan, several Novo Nordisk Rx brands, several P&G CPG brands, Rémy Martin, Sprint, TD Bank, Unilever, and Wendy’s, as well as government agencies such as U.S. Census Bureau, U.S. Marine Corps, U.S. Department of Health and Human Services. Experienced agency leader, strategist, and operator.
Work with clients and agencies largely in the areas outlined below. With agencies, I work on their business and that of their clients. With clients, I work on their brands as well as their internal operations. Focused on generating measurable results that represent meaningful improvements to the status quo as well as client satisfaction.
Learn MoreLeading client relationships and engagements for marketing agencies. Leading brand programs and marketing projects for marketing clients.
Develop analyses and plans to identify, address, and capitalize on business challenges and opportunities for agencies and marketers.
Strategy, planning, and execution of marketing efforts to multicultural and other non-mainstream/minority audiences, emphasis on U.S. Hispanics.
Fractional COO to marketing agencies. Client relationship optimization. Design of agency engagement structure, approach, and operational models.
Agency marketing and growth. Advice on partnerships, joint ventures, and M&A. Identification and development of new service offerings.
Designing and assembling high-performing teams. Client and agency team turnarounds and transformations. Leading, growing, and motivating teams.
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