Profile

Alberto Ferrer is an award-winning marketing communications veteran. He specializes in marketing disciplines that drive measurable business performance like direct and digital marketing. Alberto has experience in both the client and agency side of the business, in the general US, US Hispanic, and Latin America markets. He has worked in varied categories including telecommunications, financial services, packaged goods, automotive, technology, real estate, retail, and government.

Alberto has been recognized for his work with both the Hispanic Interactive Advertising Pioneer award by the Interactive Advertising Bureau (IAB) in 2006 and Hispanic Media All Star for Digital in 2007 by Adweek’s Marketing y Medios magazine. Often quoted in the trade press, Alberto is an industry leader who is a member of the AAAA Digital Marketing Committee and the AHAA Digital Marketing Taskforce. He writes for Advertising Age blog The Big Tent as well as for other publications and his own blog.

Currently, Alberto is Managing Partner at The Vidal Partnership. Initially brought in to develop the direct and digital marketing department at the agency, he also created the Linguistic Services, Traffic Services, and Information Technology departments. Alberto also overhauled the Studio and the Print Production department. He now oversees each of these departments at TVP. In addition, Alberto is deeply involved in corporate strategy and development, leading projects that impact the agency overall.

Prior to joining The Vidal Partnership, Alberto held management positions at La Agencia de Orcí, Wunderman/Young & Rubicam, J. Walter Thompson, Leo Burnett, and AT&T. He holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University, in addition to having completed graduate-level coursework in the Integrated Marketing Communications program at the university’s Medill School. He also holds a Bachelor of Science degree in marketing from Bentley University.

Awards and Recognitions