Product Integration for Avatar Is Over the Top
Posted by Alberto Ferrer on Dec 4, 2009
The other night I watched the latest episode of the television show Bones and was surprised to see a substantial product integration by none other than the soon-to-hit-theaters James Cameron epic movie Avatar. It started off pleasantly, but then degraded, in my opinion, into an hour-long commercial for the movie. It got to the point [...]
DVRs Drive Higher Engagement? Puhleeze!
Posted by Alberto Ferrer on Jul 27, 2007
The 07/23/07 issue of Television Week brings us an article written by Adam Armbruster, a retail and broadcast consultant. He’s written for the publication before and on this topic as well. This time, however, Adam seems to be off his rocker, as are the folks quoted in the piece.
Citing an Innerscope Research report for NBC [...]
DRTV Ads Do Well in DVR Homes
Posted by Alberto Ferrer on Jul 26, 2007
Brian Steinberg writes in the 07/16/07 issue of Advertising Age about which television spots are more prone to keep viewers from fast-forwarding. DRTV ads kicked butt.
The data comes from TiVo’s StopWatch, available since February of this year, which measures second-by-second viewership from a random sample of 20,000 TiVo units. Two months of data were released [...]
DVR Users Skipping Commercials During Playback?
Posted by Alberto Ferrer on Jun 9, 2007
I read in the 06/04/07 issue of Television Week an article by Adam Armbruster of consultancy Eckstein, Summers, Armbruster & Co. that quoted an interesting research study that looked at DVR users’ viewing behavior (general market).
It should come as no surprise to anyone that has a DVR at home that at least some people fast-forward [...]
