Ciao Bella Turns a Fan into an Advocate
Posted by Alberto Ferrer on Feb 15, 2010
About ten days ago, I left the office at around 8:30 pm and walked to Grand Central Terminal to catch a train home. As I walked towards the correct track in the lower level, I spied the Ciao Bella Gelato sign and my grumbling stomach and sweet tooth together lobbied successfully for a treat. I [...]
Account Management or Client Service
Posted by Alberto Ferrer on Aug 1, 2007
You say “toh-MAY-toh” and I say “toh-MAH-toh,” the song exclaims, suggesting that it’s the same thing simply pronounced a little differently in each instance. Does a similar dynamic apply in the ongoing debate of Account Management versus Client Service? As I understand it, this is not a matter of simple semantics. It is a deeper [...]
Information Freedom
Posted by Alberto Ferrer on May 18, 2007
When I was working at Leo Burnett as an AAE, I thought quite highly of myself. There I was, making $16,000 per year, working on the prestigious Procter & Gamble business. I had my very own cubicle, my very own key to come in and out of the office (no access cards back then), and [...]
