Taking a Look at Poor Leadership
Posted by Alberto Ferrer on Jun 1, 2009
In a short article in the June 2009 issue of Harvard Business Review, authors Jack Zenger and Joseph Folkman (from leadership consulting company Zenger/Folkman and authors (with Scott Edinger) of The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate) take a very different look at leadership.
Instead of talking about how good leaders lead, [...]
Behavior Rules!
Posted by Alberto Ferrer on Jul 24, 2007
I read an interesting article in the 07/16/07 issue of Advertising Age. The article, “Behavior Defines Consumers” by Tom Neveril of Storybrand Consulting, appeared in the CMO Strategy section of the publication.
While essentially a research-related article, I found it valuable for marketers in general to consider what Neveril writes in the context of marketing communications. [...]
Building Leaders vs. Building Leadership
Posted by Alberto Ferrer on Jul 10, 2007
I recently read at article by Dave Ulrich and Norm Smallwood in the July-August 2007 issue of Harvard Business Review that advocates companies focus on leadership instead of leaders. The authors are partners and co-founders of RBL Group, a leadership development and human resource education consultancy.
The authors submit that some companies produce a steady supply [...]
Hispanic Consumers Love Direct Mail
Posted by Alberto Ferrer on Jul 7, 2007
The Direct Marketing Association’s (DMA) 2006 Hispanic Market Survey underscores the fact that Hispanics as a whole are very receptive to direct mail, substantially more so than general market consumers.
Specifically, the factoids noted are as follows:
71% of Hispanic consumers indicate that they read direct mail
70% of Hispanic adults who speak Spanish at home said they [...]
