Product Integration for Avatar Is Over the Top
Posted by Alberto Ferrer on Dec 4, 2009
The other night I watched the latest episode of the television show Bones and was surprised to see a substantial product integration by none other than the soon-to-hit-theaters James Cameron epic movie Avatar. It started off pleasantly, but then degraded, in my opinion, into an hour-long commercial for the movie. It got to the point [...]
DVRs Drive Higher Engagement? Puhleeze!
Posted by Alberto Ferrer on Jul 27, 2007
The 07/23/07 issue of Television Week brings us an article written by Adam Armbruster, a retail and broadcast consultant. He’s written for the publication before and on this topic as well. This time, however, Adam seems to be off his rocker, as are the folks quoted in the piece.
Citing an Innerscope Research report for NBC [...]
DRTV Ads Do Well in DVR Homes
Posted by Alberto Ferrer on Jul 26, 2007
Brian Steinberg writes in the 07/16/07 issue of Advertising Age about which television spots are more prone to keep viewers from fast-forwarding. DRTV ads kicked butt.
The data comes from TiVo’s StopWatch, available since February of this year, which measures second-by-second viewership from a random sample of 20,000 TiVo units. Two months of data were released [...]
More on the Impact of DVRs
Posted by Alberto Ferrer on Jul 2, 2007
Published 06/06/07 on AdAge.com was an interesting article that continues the topic of how the increased use of DVRs is impacting the consumers’ TV-viewing behavior.
This time, the research study mentioned by author Brian Steinberg hails from IAG Research and found a few interesting tidbits of information. First and most concerning is that “people who use [...]
