DRTV Ads Do Well in DVR Homes
Posted by Alberto Ferrer on Jul 26, 2007
Brian Steinberg writes in the 07/16/07 issue of Advertising Age about which television spots are more prone to keep viewers from fast-forwarding. DRTV ads kicked butt.
The data comes from TiVo’s StopWatch, available since February of this year, which measures second-by-second viewership from a random sample of 20,000 TiVo units. Two months of data were released [...]
Behavior Rules!
Posted by Alberto Ferrer on Jul 24, 2007
I read an interesting article in the 07/16/07 issue of Advertising Age. The article, “Behavior Defines Consumers” by Tom Neveril of Storybrand Consulting, appeared in the CMO Strategy section of the publication.
While essentially a research-related article, I found it valuable for marketers in general to consider what Neveril writes in the context of marketing communications. [...]
Click Measurement Update
Posted by Alberto Ferrer on Jun 19, 2007
As some of you may know, the MRC (Media Rating Council) is leading a task force of digital industry leaders to develop new standards for click measurement. Click measurement is a topic that while hot on the advertiser and agency side, is not really big news outside those groups. Further, publishers have been slow to [...]
