Ciao Bella Turns a Fan into an Advocate
Posted by Alberto Ferrer on Feb 15, 2010
About ten days ago, I left the office at around 8:30 pm and walked to Grand Central Terminal to catch a train home. As I walked towards the correct track in the lower level, I spied the Ciao Bella Gelato sign and my grumbling stomach and sweet tooth together lobbied successfully for a treat. I [...]
DVRs Drive Higher Engagement? Puhleeze!
Posted by Alberto Ferrer on Jul 27, 2007
The 07/23/07 issue of Television Week brings us an article written by Adam Armbruster, a retail and broadcast consultant. He’s written for the publication before and on this topic as well. This time, however, Adam seems to be off his rocker, as are the folks quoted in the piece.
Citing an Innerscope Research report for NBC [...]
More on the Impact of DVRs
Posted by Alberto Ferrer on Jul 2, 2007
Published 06/06/07 on AdAge.com was an interesting article that continues the topic of how the increased use of DVRs is impacting the consumers’ TV-viewing behavior.
This time, the research study mentioned by author Brian Steinberg hails from IAG Research and found a few interesting tidbits of information. First and most concerning is that “people who use [...]
