Interesting Examples of Hispanic-Targeted OOH Ads
Posted by Alberto Ferrer on Jun 5, 2009
On my way to the office this morning, as I looked out the window on the train, I saw an OOH/Transit board for Continental Airlines targeting Hispanics. My first thought was “congratulations, Continental, for getting the word out among Hispanics!’ Then I read the ad and thought even more of it. The copy reads “Si [...]
More on the Impact of DVRs
Posted by Alberto Ferrer on Jul 2, 2007
Published 06/06/07 on AdAge.com was an interesting article that continues the topic of how the increased use of DVRs is impacting the consumers’ TV-viewing behavior.
This time, the research study mentioned by author Brian Steinberg hails from IAG Research and found a few interesting tidbits of information. First and most concerning is that “people who use [...]
More Grammar Help: Homophones
Posted by Alberto Ferrer on Jun 15, 2007
Homophones are words that sound alike but are spelled differently (and have different meanings). These words are commonly misused (one used instead of the other). Here are some examples. Well, not all these examples are true homophones (for example, the last pair), but they’re still commonly misused.
loose: Not tight, fastened, contained, or restrained.
Correct: The chimney [...]
Words in Plural and Singular
Posted by Alberto Ferrer on Jun 13, 2007
There are words in English with singular/plural combinations that are a little different from the usual “add an ‘s’ at the end” approach. These words are commonly misused (the singular used for the plural or vice versa). Here are some examples:
criterion (singular): A standard, rule, or test on which a judgment or decision can be [...]
Common Grammar Mistakes
Posted by Alberto Ferrer on Jun 12, 2007
Mute/Moot (Point)
The first (rhymes with “cute”) means [a] unable to speak or vocalize, [b] one who is incapable of speech, or [c] to soften or muffle the sound of. The second (rhymes with “boot”) means [a] without significance, having been previously decided or settled, or [b] of no practical importance, irrelevant. You can set your [...]
IAB Adds Two New Ad Sizes
Posted by Alberto Ferrer on May 31, 2007
I just heard from the AAAA Digital Marketing Committee that the IAB’s Ad Sizes Working Group will be making the first update to the IAB (Interactive Advertising Bureau) Ad Unit Guidelines since their inception. They have voted to add the 300×100 and 720×300 banner sizes to the current list of Interactive Marketing Units. This information [...]
Liberally Borrowing from Dean
Posted by Alberto Ferrer on May 23, 2007
I was reading the May 14, 2007 issue of DM News the other day and happened upon an article by Dean Rieck. The article is called “A Copywriter’s spin on ‘The Elements of Style’” (Dean is a copywriter by trade, you see). Since I’m interested in good writing, I decided to take a look and [...]
