Ciao Bella Turns a Fan into an Advocate
Posted by Alberto Ferrer on Feb 15, 2010
About ten days ago, I left the office at around 8:30 pm and walked to Grand Central Terminal to catch a train home. As I walked towards the correct track in the lower level, I spied the Ciao Bella Gelato sign and my grumbling stomach and sweet tooth together lobbied successfully for a treat. I [...]
Does Recession Beget Consolidation? When myopia displaces reason
Posted by Alberto Ferrer on Mar 28, 2009
In trying economic times like the ones in which we now find ourselves, knee-jerk reactions abound. The power of the mighty dollar (or better said, the might of saving dollars) makes many generally-reasonable people make unreasonable decisions. Some people purchase failing financial institutions. Some others slash marketing budgets. Yet others take money out of their [...]
A Hispanic-Targeted Site Is a Need-to-Have, Not a Nice-to-Have
Posted by Alberto Ferrer on Mar 18, 2009
This very challenging economic climate (to put it mildly) is making otherwise rational business people make some misguided decisions. In the now-in-fashion-more-than-ever hunt for saving money, those in charge are looking everywhere for savings. On the one hand, I understand that when business realities call for leaner expense budgets, changes need to be made. On [...]
Account Management or Client Service
Posted by Alberto Ferrer on Aug 1, 2007
You say “toh-MAY-toh” and I say “toh-MAH-toh,” the song exclaims, suggesting that it’s the same thing simply pronounced a little differently in each instance. Does a similar dynamic apply in the ongoing debate of Account Management versus Client Service? As I understand it, this is not a matter of simple semantics. It is a deeper [...]
Information Freedom
Posted by Alberto Ferrer on May 18, 2007
When I was working at Leo Burnett as an AAE, I thought quite highly of myself. There I was, making $16,000 per year, working on the prestigious Procter & Gamble business. I had my very own cubicle, my very own key to come in and out of the office (no access cards back then), and [...]
