Leading a Company in Tough Times
Posted by Alberto Ferrer on Aug 3, 2009
I recently read an article from the July 2009 issue of the McKinsey Quarterly called “Leadership lessons for hard times” (registration required) as part of their “managing in the new normal” series. The article is a collection of tips gathered from interviews with 14 CEOs of large (mostly multinational) companies. A few of the companies [...]
Interesting Examples of Hispanic-Targeted OOH Ads
Posted by Alberto Ferrer on Jun 5, 2009
On my way to the office this morning, as I looked out the window on the train, I saw an OOH/Transit board for Continental Airlines targeting Hispanics. My first thought was “congratulations, Continental, for getting the word out among Hispanics!’ Then I read the ad and thought even more of it. The copy reads “Si [...]
The Confluence of Brand Advertising and Direct Response
Posted by Alberto Ferrer on Mar 3, 2009
In an unfortunately-titled op-ed piece in DM News magazine (“Branding and response are the same”), Young & Rubicam’s John Gerzema and Wunderman’s Daniel Morel discuss the changes to the traditionally-held beliefs of how brand advertising works with direct marketing that have come about mostly because of advances in digital technologies.
Although at times the writing is [...]
