Behavior Rules!
Posted by Alberto Ferrer on Jul 24, 2007
I read an interesting article in the 07/16/07 issue of Advertising Age. The article, “Behavior Defines Consumers” by Tom Neveril of Storybrand Consulting, appeared in the CMO Strategy section of the publication.
While essentially a research-related article, I found it valuable for marketers in general to consider what Neveril writes in the context of marketing communications. [...]
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Leader’s Covenant
Posted by Alberto Ferrer on May 28, 2007
I recently read the article “What Your Leader Expects of You” by Larry Bossidy in the April 2007 issue of Harvard Business Review. Bossidy is the former Chairman and CEO of AlliedSignal and of Honeywell after that.
In the article, Bossidy discusses that, while the success of a leadership team depends heavily on the relationships the [...]
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