Product Integration for Avatar Is Over the Top
Posted by Alberto Ferrer on Dec 4, 2009
The other night I watched the latest episode of the television show Bones and was surprised to see a substantial product integration by none other than the soon-to-hit-theaters James Cameron epic movie Avatar. It started off pleasantly, but then degraded, in my opinion, into an hour-long commercial for the movie. It got to the point [...]
Does Recession Beget Consolidation? When myopia displaces reason
Posted by Alberto Ferrer on Mar 28, 2009
In trying economic times like the ones in which we now find ourselves, knee-jerk reactions abound. The power of the mighty dollar (or better said, the might of saving dollars) makes many generally-reasonable people make unreasonable decisions. Some people purchase failing financial institutions. Some others slash marketing budgets. Yet others take money out of their [...]
DVRs Drive Higher Engagement? Puhleeze!
Posted by Alberto Ferrer on Jul 27, 2007
The 07/23/07 issue of Television Week brings us an article written by Adam Armbruster, a retail and broadcast consultant. He’s written for the publication before and on this topic as well. This time, however, Adam seems to be off his rocker, as are the folks quoted in the piece.
Citing an Innerscope Research report for NBC [...]
DRTV Ads Do Well in DVR Homes
Posted by Alberto Ferrer on Jul 26, 2007
Brian Steinberg writes in the 07/16/07 issue of Advertising Age about which television spots are more prone to keep viewers from fast-forwarding. DRTV ads kicked butt.
The data comes from TiVo’s StopWatch, available since February of this year, which measures second-by-second viewership from a random sample of 20,000 TiVo units. Two months of data were released [...]
More on the Impact of DVRs
Posted by Alberto Ferrer on Jul 2, 2007
Published 06/06/07 on AdAge.com was an interesting article that continues the topic of how the increased use of DVRs is impacting the consumers’ TV-viewing behavior.
This time, the research study mentioned by author Brian Steinberg hails from IAG Research and found a few interesting tidbits of information. First and most concerning is that “people who use [...]
Click Measurement Update
Posted by Alberto Ferrer on Jun 19, 2007
As some of you may know, the MRC (Media Rating Council) is leading a task force of digital industry leaders to develop new standards for click measurement. Click measurement is a topic that while hot on the advertiser and agency side, is not really big news outside those groups. Further, publishers have been slow to [...]
DVR Users Skipping Commercials During Playback?
Posted by Alberto Ferrer on Jun 9, 2007
I read in the 06/04/07 issue of Television Week an article by Adam Armbruster of consultancy Eckstein, Summers, Armbruster & Co. that quoted an interesting research study that looked at DVR users’ viewing behavior (general market).
It should come as no surprise to anyone that has a DVR at home that at least some people fast-forward [...]
