Ciao Bella Turns a Fan into an Advocate
Posted by Alberto Ferrer on Feb 15, 2010
About ten days ago, I left the office at around 8:30 pm and walked to Grand Central Terminal to catch a train home. As I walked towards the correct track in the lower level, I spied the Ciao Bella Gelato sign and my grumbling stomach and sweet tooth together lobbied successfully for a treat. I [...]
Interesting Examples of Hispanic-Targeted OOH Ads
Posted by Alberto Ferrer on Jun 5, 2009
On my way to the office this morning, as I looked out the window on the train, I saw an OOH/Transit board for Continental Airlines targeting Hispanics. My first thought was “congratulations, Continental, for getting the word out among Hispanics!’ Then I read the ad and thought even more of it. The copy reads “Si [...]
A Hispanic-Targeted Site Is a Need-to-Have, Not a Nice-to-Have
Posted by Alberto Ferrer on Mar 18, 2009
This very challenging economic climate (to put it mildly) is making otherwise rational business people make some misguided decisions. In the now-in-fashion-more-than-ever hunt for saving money, those in charge are looking everywhere for savings. On the one hand, I understand that when business realities call for leaner expense budgets, changes need to be made. On [...]
Hispanic Market Mobile
Posted by Alberto Ferrer on Jul 25, 2007
A Forrester Research study of Hispanics and mobile phones points to the fact that Hispanics significantly over-index in their consumption of mobile data services. The data sheds some light into Hispanic consumer behavior with mobile phones. Here are a few excerpts:
30% of Hispanic adults with cell phones use mobile data services versus 21% for the [...]
Click Measurement Update
Posted by Alberto Ferrer on Jun 19, 2007
As some of you may know, the MRC (Media Rating Council) is leading a task force of digital industry leaders to develop new standards for click measurement. Click measurement is a topic that while hot on the advertiser and agency side, is not really big news outside those groups. Further, publishers have been slow to [...]
IAB Adds Two New Ad Sizes
Posted by Alberto Ferrer on May 31, 2007
I just heard from the AAAA Digital Marketing Committee that the IAB’s Ad Sizes Working Group will be making the first update to the IAB (Interactive Advertising Bureau) Ad Unit Guidelines since their inception. They have voted to add the 300×100 and 720×300 banner sizes to the current list of Interactive Marketing Units. This information [...]
