Does Recession Beget Consolidation? When myopia displaces reason
Posted by Alberto Ferrer on Mar 28, 2009
In trying economic times like the ones in which we now find ourselves, knee-jerk reactions abound. The power of the mighty dollar (or better said, the might of saving dollars) makes many generally-reasonable people make unreasonable decisions. Some people purchase failing financial institutions. Some others slash marketing budgets. Yet others take money out of their [...]
Account Management or Client Service
Posted by Alberto Ferrer on Aug 1, 2007
You say “toh-MAY-toh” and I say “toh-MAH-toh,” the song exclaims, suggesting that it’s the same thing simply pronounced a little differently in each instance. Does a similar dynamic apply in the ongoing debate of Account Management versus Client Service? As I understand it, this is not a matter of simple semantics. It is a deeper [...]
Agency Compensation Based on Value Generated?
Posted by Alberto Ferrer on Jul 2, 2007
We’ve all heard the discussion about agency compensation issues and how the current model of basing agency charges on costs (hours-based fees) has several problems. For clients, paying fees based on how much effort an agency expends falls short of aligning the interests of the client with those of the agency. For agencies, getting compensated [...]
