Interesting Examples of Hispanic-Targeted OOH Ads
Posted by Alberto Ferrer on Jun 5, 2009
On my way to the office this morning, as I looked out the window on the train, I saw an OOH/Transit board for Continental Airlines targeting Hispanics. My first thought was “congratulations, Continental, for getting the word out among Hispanics!’ Then I read the ad and thought even more of it. The copy reads “Si [...]
Taking a Look at Poor Leadership
Posted by Alberto Ferrer on Jun 1, 2009
In a short article in the June 2009 issue of Harvard Business Review, authors Jack Zenger and Joseph Folkman (from leadership consulting company Zenger/Folkman and authors (with Scott Edinger) of The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate) take a very different look at leadership.
Instead of talking about how good leaders lead, [...]
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