IAB Adds Two New Ad Sizes
Posted by Alberto Ferrer on May 31, 2007
I just heard from the AAAA Digital Marketing Committee that the IAB’s Ad Sizes Working Group will be making the first update to the IAB (Interactive Advertising Bureau) Ad Unit Guidelines since their inception. They have voted to add the 300×100 and 720×300 banner sizes to the current list of Interactive Marketing Units. This information [...]
Leader’s Covenant
Posted by Alberto Ferrer on May 28, 2007
I recently read the article “What Your Leader Expects of You” by Larry Bossidy in the April 2007 issue of Harvard Business Review. Bossidy is the former Chairman and CEO of AlliedSignal and of Honeywell after that.
In the article, Bossidy discusses that, while the success of a leadership team depends heavily on the relationships the [...]
Liberally Borrowing from Dean
Posted by Alberto Ferrer on May 23, 2007
I was reading the May 14, 2007 issue of DM News the other day and happened upon an article by Dean Rieck. The article is called “A Copywriter’s spin on ‘The Elements of Style’” (Dean is a copywriter by trade, you see). Since I’m interested in good writing, I decided to take a look and [...]
Information Freedom
Posted by Alberto Ferrer on May 18, 2007
When I was working at Leo Burnett as an AAE, I thought quite highly of myself. There I was, making $16,000 per year, working on the prestigious Procter & Gamble business. I had my very own cubicle, my very own key to come in and out of the office (no access cards back then), and [...]
