Websites. Search and display advertising across platforms. Social, web, and mobile apps. Social media listening and analytics.
Customer acquisition, retention, optimization, and win-back across media channels. Managing customer bases as strategic assets.
Leading client engagements and building their businesses. Managing overall client relationships. Growing client assignments.
Production and development (digital, print, video). Project management and implementation. Process design and optimization.
Scopes of work, staffing plans, and compensation arrangements. Contracts and other agreements. Client finances management.
Agency marketing and business development. Joint ventures, partnerships, and M&A. Development of new service offerings.
Strategy and planning for realizing the full benefit of multicultural consumers in the US, with emphasis on Hispanic.
Assembling, growing, motivating, and leading high-performing teams. Developing and training staff. Transformation catalyst.
Analysis of brand’s business. Development of approaches to overcome business challenges and exploit opportunities.
I’m a multi-disciplinary marketer with domestic and international integrated marketing experience with emphasis on digital and CRM. I’m a results-driven, creative problem solver with a proven record of business-building ideas and their effective implementation on global brands. An entrepreneurial change agent who leads by example, I’m also a strong team builder, motivator, and manager, as well as a persuasive communicator, sharp business thinker, and seasoned agency operator. I have work experience in the US Domestic, Latin America, and US Multicultural markets.
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